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May 08, 2006
Annals of Mis-Marketing: JDate's Excellent Bikini Adventure
An email promoting a JDate trip to the Dominican Republic in June caught my attention yesterday. The headline on the email sounds like a serious misfire for half of the site's demographics:
While men will read it and think, "Bikinis? Sign me up for that!" body image-sensitive women might decide to put their time and money into a trip to a place where they are judged by the content of their character rather than the briefness of their bikinis. (On the other hand, the photo does show Lauren groping Avi's finely chiseled pecs, so that balances the headline with the promise of female hedonism.)
Then again, what do I know? Maybe the infamous dating site is on to something. If this works out, perhaps I'll be getting an email that announces, "JDate Goes to Hooters!"
Van | 05/08/06 at 09:28 AM | Categories: Doing Jewish
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Comments
Actually you can't see it in the photo because it is cropped out, but Avi is wearing a bikini bottom.
JDate Joe | May 8, 2006 01:57 PM
