« Israel's version of Ward Churchill | Home | The Soros-Halliburton conspiracy »
March 01, 2007
Farewell, New Mix 102.7, Buenvenidos, 92.7 Que Buena
Imagine my shock recently when I turned on my car radio to 102.7 FM, WNEW, "The New Mix," home of beloved dance classics (Barry White, Tavares, Donna Summer, stuff I've never heard) and genuine non-robotic DJs with a Brooklyn edge and instead found . . . "Fresh!"
Sad but true: disco inferno got dumped for DJ-less "Today's Soft Music."
My first thought was "Stale 102.7."
But, at least in the area of radio station loyalty, I have moved on and am pleased to announce fresh enthusiasm for 92.7 FM, "La Que Buena," formally WZAA, a station that switched its format last month to music from Mexico.
I can understand bits and pieces of the lyrics. The station is a blast of newness in a Latin market that, as far as I can tell, never plays anything Tex-Mex, sticking to other pop Latin music, with Latin jazz stuck in the weekend indie-station ghettos.
With Que Buena, I'm taken straight back to the Rio Grande Valley in Texas, with visions of cruising down to South Padre Island dancing in my head while Los Tigres del Norte blast away on the radio.
The creation of a station specifically for Mexican music says a lot about immigration patterns in the Northeast. In Texas and California such stations are common, playing a Tejano format. But at least in the New York market, this is something new. There must be enough of a Mexican immigrant population to make it a good programming bet.
Van | 03/01/07 at 07:15 AM | Categories: Sensual pleasures
Trackback Pings
TrackBack URL for this entry:
http://www.keshertalk.com/cgi-bin/mtb.cgi/6224
Comments
Is that the station that used to have Jonathan Schwartz and Vince Scelsa?
My favorite NYC Station used to be WLIB on Saturday mornings when they used to turn it over to Jamaicans. WLIB was later part of Air America.
Robert Schwartz | March 1, 2007 09:41 PM
Robert, yes, 102.7 is the venerable WNEW-FM, "The place where rock lives," from 25 years ago. Gone but not forgotten.
![[TypeKey Profile Page]](http://www.keshertalk.com/nav-commenters.gif)
