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March 30, 2007

NYC closets redux

The post about the Manhattan Storage ad campaign has gotten some press. The NY Sun wrote it up (without giving our URL, unfortunately), claiming correctly:

some advertising industry professionals argue that left-leaning ad campaigns are a good business strategy for New York City, which is overwhelmingly Democratic. In the 2004 presidential election, for example, 73.82% of New York City voters cast their ballots for the Democratic nominee, Senator Kerry.

The director of strategy for a New York-based advertising agency, Consortium Communications, Emily Heyward, said Manhattan Mini Storage "is making certain assumptions about the political affiliations of their clientele, but those assumptions are probably correct. Their ads target young New Yorkers who don't have a lot of space. Chances are, those people will think the ads are funny and relevant."

The chief executive officer of the marketing firm Brand Communications, Brian Martin, agreed with Ms. Heyward. "In New York," he said, "these ads will delight more than they offend."


And now we've been linked by Mother Jones, which also links to a post on the topic by NYC Metrobloggers.

Judith | 03/30/07 at 05:47 PM | Categories: NYC

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Comments

These ads are appealing to vapid "young New Yorkers" and fascists and Stalinist who despise this nation no matter who is at the helm.
You would think young New Yorkers (no matter how vapid) would wonder why such reprehensible people would agree with them on the biggest issues of our time.
Oh, who cares, lets have another $4 latte and Starbucks and cheer Rosie, we are all so clever.

Rob | March 30, 2007 06:27 PM

As a current Manhattan Mini-Storage client, and offended by their use of anti-Bush, anti-Cheney ads, I called the parent company's chairman, Jerome Gottesman. The purpose of my call was to express my displeasure, to ask whether or not they would end the ad campaign (and if so by when), and to inform them that I will shortly become a former client if the ad campaign does not end shortly.

I received a call back from a woman named Stacy Stewart, who says that she heads up the marketing efforts for Edison Properties, and as such is responsible for the ads' content. The voice-mail message she left me said, "... the ads are not intended to be anti-Bush... "

Apparently she takes me as an idiot; unfortunately for her I am not.

The ad in question states: "Your Closet's Scarier Than Bush's Agenda."

Not Bush's plan -- his "agenda." Nice lamestream media weasel word there.

And note that, according to Manhattan Mini-Storage, Bush's plan is at least to some degree "scary." Scary, as in bad.

No, no anti-Bush ad here, nothing to see here, just keep quiet like all the other sheep, move along, move along...

I will offer Ms. Stewart the opportunity to explain her comment if and when I get her on the phone live -- she did kindly leave me her direct phone number, (973) 849-2556. But I don't expect her comments to be enough to get me to change my mind: soon, I likely will be a former customer of Manhattan Mini-Storage.

Whether the ads are funny or not, I don't want my hard-earned money helping to fund them.

Kind regards,
Mike A. Smith
gosbuxgo001@yahoo.com

Mike A. Smith | April 5, 2007 03:42 PM

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