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April 02, 2007
The Aviv Matzha Story
I was combing YouTube for Pesach-related videos, and I found this campy documercial about Aviv Matzah Co. in B'nei Brak. Coincidentally, I had just bought a box at Fairway that afternoon, and it was the first time I had ever heard of that brand. Since Pesach hasn't started yet, I haven't tried them.
Incidentally I am not going to do an elaborate series of Pesach posts as I did in years past, but you can find those under Chagim in the category list halfway down the left sidebar; scroll down to 2004 and 2005. The holiday posts from fall 2006 burnt me out; I made one each from Rosh Chodesh Ellul through Simchat Torah, each one with a music file and visual art and theology and customs of the season. You can view them in the Yamim Noraim category and then the Sukkot posts in the Chagim category. But you have to go back to the category list each time because if you click sequentially from the top of the post you just get to the next post from that week.
Also I might be going back to the Middle East between Pesach and Shavuot (more info later) and it's harder to post regularly when I'm traveling. Well, not that it's harder but it's not what I want to spend my time doing.
Judith | 04/02/07 at 01:08 PM | Categories: - Chagim
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I was combing YouTube for Pesach-related videos, and I found this campy documercial about Aviv Matzah Co. in B'nei Brak. Coincidentally, I had just bought a box at Fairway that afternoon, and it was the first time I had ever... [Read More]
Tracked on April 2, 2007 02:31 PM
Comments
When you do try them, I'll wager you will find that they taste pretty much like other matzot -- rather like wall board. It is called the bread of affliction for a reason.
Robert Schwartz | April 3, 2007 11:34 AM
I suppose you have tried Aviv matza now. Unlike the previous comment, I hope you found Aviv as I have: much tastier than the American made matza. I've been eating Aviv for years, as well as several other Israeli brands. They are all tasty, unlike the matza we grew up with here in America. Plus, the stores sell the Israeli matza for less than the American brands.
bruce | April 8, 2007 01:52 PM
