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January 24, 2008
The Dallas Cowboys Cheerleaders Ease My Pain
I'm feeling slightly less bitter about my football affiliations today, thanks to the ever-dependable Dallas Cowboys Cheerleaders. While the football players got their tuchuses kicked by the Giants, the Cheerleaders are starring in a promotion for, are you ready? The Roto-Rooter Pimped Out Powder Room Sweepstakes.
No doubt a bright young marketer gambled that the Cowboys would be gunning for the Super Bowl now, and the promotion would have huge synergies. Well, the Cowboys went down the toilet, but the Cheerleaders are still prancing on with gusto. The Pimped Out Powder Room certainly gets my synapses firing.
Roto-Rooter has a video of them showing the pink environment to random folks in Hollywood, to cries of delight. You can see it here, along with the entry form for the sweepstakes.
Dallas Cowboys Cheerleaders -- accept no substitutes.
Van | 01/24/08 at 09:43 PM | Categories: Life and how to live it
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