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September 04, 2008
iShares Poster Ads: What Were They Thinking?
Walking through the tunnels of Grand Central Terminal today, commuters see a new "Better World" ad campaign for iShares, along the theme of "see through the clouds." That's good advice for investors, to make sense of murky investment options. The text-heavy print ads are quite acceptable.
The subway posters, however, are unintentionally jarring, in a major way.
They show New York buildings through clouds that look to me much more like . . . smoke. The evidence is below; judge for yourself. With 9-11's seventh anniversary next week, the imagery is so stunningly reminiscent of photos of that day that I cannot believe somebody at iShares' agency didn't say, wait a minute, let's rethink this.
Van | 09/04/08 at 09:05 PM | Categories: NYC
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