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  • "Kesher" means "connection" in Hebrew. The banner image is the mosaic floor of a 6th c. synagogue in Jericho, showing a menorah flanked by a shofar and lulav; the inscription reads "Shalom Al Yisrael." (This synagogue was destroyed by Arab vandals a few years ago. The condition of the mosaic floor is unknown.)
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  • Judith Weiss
    admin-at-keshertalk-dot-com
  • Van Wallach
    mission76tx-at-yahoo-dot-com


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August 09, 2010

The Hand That Rocks the Cradle Reads the Magazines

The Audit Bureau of Circulations has released newsstand and retail single-copy sales results for U.S. consumer magazines for the first half of the year. Here are the top magazines reporting figures to ABC, along with sales and percentage change. My informed analysis of what it all means follows the listing.

1. Cosmopolitan -- 1,641,805 (up 1.5 percent)

2. People -- 1,289,467 (down 2.3 percent)

3. Woman's World -- 1,256,519 (up 6.9 percent)

4. First -- 1,066,725 (up 0.1 percent)

5. Us Weekly -- 778,043 (down 7.8 percent)

6. In Touch Weekly -- 770,088 (up 3.4 percent)

7. Family Circle -- 627,209 (down 6.8 percent)

8. In Style -- 621,526 (down 0.6 percent)

9. O, the Oprah Magazine -- 583,457 (down 15.8 percent)

10. People Stylewatch -- 572,104 (up 15 percent)

11. Glamour -- 550,026 (down 6.7 percent)

12. National Enquirer -- 542,154 (down 8.3 percent)

13. Star -- 530,615 (down 11.7 percent)

14. Men's Health -- 496,136 (down 1.5 percent)

15. Life & Style Weekly -- 430,625 (down 10.1 percent)

16. Weight Watchers -- 409,677 (up 2.6 percent)

17. All You -- 408,413 (up 3.6 percent)

18. Good Housekeeping -- 385,669 (down 17.7 percent)

19. Real Simple -- 377,032 (down 4.2 percent)

20. Woman's Day -- 376,235 (down 8.3 percent)

21. Women's Health -- 367,725 (up 10.3 percent)

22. OK! Weekly -- 360,180 (down 9.6 percent)

23. Vanity Fair -- 344,084 (up 2.8 percent)

24. Seventeen -- 339,743 (up 5.8 percent)

25. Food Network Magazine -- 323,586 (launched June 2009)

What jumped out at me was not what magazines rose and fell, but the dominance of magazines oriented to women readers. Except for Men's Health and perhaps Vanity Fair, the readerships of all of these must skew female. Along with all other gender-gap issues emerging (college enrollment, leadership in Reform Judaism), could there now be a crisis in magazine readership? Are women avidly reading magazines geared to their interests, while men are too busy playing World of Warcraft and staring at ESPN to bother reading anything that shows up on the ABC top retail magazines?

Is this a crisis for publishing, or a crisis for men? Perhaps the publishing industry needs to form a task force to assess what would make magazines more appealing to men. Ideas welcome!

Van | 08/09/10 at 10:25 PM | Categories: Sensual pleasures

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Anonymous | August 9, 2010 10:25 PM

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